What is the difference between profit and proceeds?

Hi,

I am trying to understand the difference between “profits” and “proceeds”. For some reason it’s been difficult to find this on the web. The reason I want to know the difference is we would like to donate a certain percentage of the business to a charitable organization. We want to make sure we are advertising the type of percentage accurately.

I would like to use an example to help me to understand the difference, with jewelry as the example. Say in one month these were the numbers:

Sales: $1000.

• Lets say 50 necklaces were sold at $20 each. 25 were sold at a retail store that takes a 20% commission and 25 were sold at a vendor event.
• Assume each necklace costs $5 each to make (cost of beads, chains, charms)

Expenses: $500 (beads, chains, website fees, advertising, equipment, $100 retail store 20% commission, $100 vendor event fee, etc.)
Taxes: $150 (sales tax, business tax, income tax), assume 30% of (sales – expenses)

My understanding is the profit would be $350. What however would be the “proceeds” in this example be? And maybe it's different for both the vendor event and retail store?

I’m not sure if I’m even on the right track with my question here and how I’ve set things up, thanks though for helping me out.