Seem to be in a lull, how do you guys handle that?

In the first part of the year, I was averaging two orders a week. This past month I've only had three orders total. It's making me a little nervous and wondering what I need to crank up in my marketing to bring the sales back up. But I'm new enough that I don't yet know my "normal" business fluctuations so this could just be that all my potential customers are on vacation instead of shopping.

Do any of you guys have lulls in your business? What do you do to break out of them?