Do you feel local radio or TV advertising is worth considering?

Full disclosure: I work for a radio and TV advertising company (although we are a small family business). I’m hoping for some insights from business owners about their perceptions of advertising on local radio or television. Does broadcast-media remain a consideration for you today versus search-marketing or social media? Have you advertised on radio or TV in the past, but have since ceased? What’s putting you off using them? If you were to consider advertising on radio or TV who would you logically think about contacting first?

Thanks for any insights you've got,
Tom