Facebook's under utilized resources for Businesses

Everyone always asks about marketing on social media. But did you know that Facebook offers case studies and tools for business owners to learn from?



Facebook for business gives you tips on creating your page, targeting, best practices, and using Facebook to build awareness and drive sales:

http://ift.tt/1aZlhCX



Also, on the Facebook+Commerce and Facebook Marketing pages there are case studies almost everyday of how brands are leveraging Facebook and Social Media for success:

http://ift.tt/1ik3zJ6

http://ift.tt/Mjg5qm



There used to be full online courses created by Facebook with certifications, but I can't seem to find them anymore. Looks like they were rolled into the new format.



These are good resources if you're still kind of new to it.

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Role of innovation consulting in the business growth?

Companies that expect growth through regular product innovations get the benefit of a balanced and comprehensive portfolio spanned to many critical areas—products, services, strategy deployment and processes. It covers the focused business model also. How much helpful may be the outsourcing of innovation consulting services?

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Funding Options

Today many small businesses and individuals are losing opportunities to grow, expand or acquire existing business. Banks are not being user friendly. There are alternatives for business owners to get ahead. These solutions can provide funding for working capital, employee buying a business, franchises, purchasing a medical business, automotive repair etc. Some options even use the free business assets as collateral and not just real estate.





Blue Note Assets

www.bnassets.com

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Hey business owners

I'm very interested in networking on this forum. I like to help people meet their needs.

Businesses in need of funding for expansion, working capital, building purchases etc. I can help provide a solution.

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Accounting software

Hello,



Which one is the best accounting software for small business?



Thanks

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Keyword Research: How to Know Which Terms to Choose

So I'm doing some keyword research for a friend. I've compiled my master list of possible terms, along with competition, search volume and current ranking for each term.



Now here's the tough part. Choosing which keywords are best to pursue. I've narrowed it down to a few factors that will help me make the decision:



1. Search volume

2. Competition

3. Ranking: The way I see it, if the website is already ranking at 10-20 for this term it's worth pursuing. If they're further down than that, it might not be worth it.

4. Relevancy: What type of search results show up for this keyword? Does it seem like the potential customers are using this term?



My question is- What other considerations should I be taking in to account? What factors are most important when it comes to deciding a keyword is worth pursuing?

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Forming multiple companies

I want to start 3 very small businesses at the same time. Two of them are in related fields. What is the best way to set it up?



The three companies are:

-HVAC (Heating, Ventilation, and air conditioning)

-Home services (minor home repair work similar to handyman)

-Event company





I will have to use common resources. This will include office, vehicles, possibly employees, etc.





Should I just form a single LLC and have three DBA under it?



Some of my concerns will be insurance coverage (for vehicles, workers comp, liability), the amount of accounting, and liability.

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