We offer an event service for which contracts are individually negotiated. The bottom line is generally similar (at least from our point of view), but there are a lot of different ways to put together these packages (and to pay for them), depending on the needs and wants of the clients.
In the past we've shown bottom-line pricing for certain specific packages on our website, although none of our resulting contracts really followed those outlines. Thus we've taken the pricing off our site, but of course now we get a lot of inquiries wanting to know how much...
So now we have the problem of how to respond to these inquiries -- do we just quote a "ballpark" bottom line price (that might scare the inquirer away!), or do we give a detailed breakdown of the pricing for an example package so that they can see what is involved and how they could spread the costs?
Maybe one of our problems is that we are thinking about this from our point of view -- how much we need to make -- rather than from the client's perspective: they don't necessarily need to pay our total themselves, they just have to guarantee that we make our minimum...
Contemplating putting some pricing information back up on our site, in order to get better qualified inquiries, perhaps the way to go would be to present examples based on our recent contracts, thus showing the range of options and possible ways of structuring the deal?
Have I answered my own question? We would still welcome any further thoughts, suggestions, or questions you all might have.
In the past we've shown bottom-line pricing for certain specific packages on our website, although none of our resulting contracts really followed those outlines. Thus we've taken the pricing off our site, but of course now we get a lot of inquiries wanting to know how much...
So now we have the problem of how to respond to these inquiries -- do we just quote a "ballpark" bottom line price (that might scare the inquirer away!), or do we give a detailed breakdown of the pricing for an example package so that they can see what is involved and how they could spread the costs?
Maybe one of our problems is that we are thinking about this from our point of view -- how much we need to make -- rather than from the client's perspective: they don't necessarily need to pay our total themselves, they just have to guarantee that we make our minimum...
Contemplating putting some pricing information back up on our site, in order to get better qualified inquiries, perhaps the way to go would be to present examples based on our recent contracts, thus showing the range of options and possible ways of structuring the deal?
Have I answered my own question? We would still welcome any further thoughts, suggestions, or questions you all might have.
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