We've had a lot of questions about loyalty and rewards programs. Feedback is mixed depending on who you ask. This article suggests approaching it from a different angle. Not according to the offer, but according to what kind of engagement it creates overall.
Here’s one idea. Instead of asking, “What rewards should we give away?” ask “How should we give away a reward?” It might not be the reward per se, but how the reward is framed, and the steps customers must take to obtain the reward, that matters.
Read the article here: https://www.nirandfar.com/2014/11/framing.html
Has anyone tried a rewards program? Did it work? If not, did you learn anything about why it failed that you can share with the group?
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Here’s one idea. Instead of asking, “What rewards should we give away?” ask “How should we give away a reward?” It might not be the reward per se, but how the reward is framed, and the steps customers must take to obtain the reward, that matters.
Has anyone tried a rewards program? Did it work? If not, did you learn anything about why it failed that you can share with the group?
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