How do all of you address branding consistency when it comes to social media? Example..
There is a yoga studio that has an overall serious and knowledgeable tone to its web presence, there is not much personality to the website and the studio actually wants to develop an online school for people around the globe to attend (online courses). Do you think it is okay to post in FB communities a picture of cats in a yoga pose and ask "Which is your favorite?" - it is a bit silly for the status quo of the yoga studio but it is a great way to increase engagement. How would you address this situation? The cat pic is very unique compared to content in most yoga communities but again a bit silly when it comes to branding consistency.
Pic example: http://ift.tt/1iDLTx8
There is a yoga studio that has an overall serious and knowledgeable tone to its web presence, there is not much personality to the website and the studio actually wants to develop an online school for people around the globe to attend (online courses). Do you think it is okay to post in FB communities a picture of cats in a yoga pose and ask "Which is your favorite?" - it is a bit silly for the status quo of the yoga studio but it is a great way to increase engagement. How would you address this situation? The cat pic is very unique compared to content in most yoga communities but again a bit silly when it comes to branding consistency.
Pic example: http://ift.tt/1iDLTx8
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