From the buyers seat at Wal-Mart. What he/she is thinking....
Promotional Activity Impact / Sell thru / Remaining inventory.
Who is the consumer? (Spectra)
What else do they buy? (Look at Market Basket and Scarborough data)
Is this item carried by Other Retailers? If so, where? What’s the retail? (Nielsen / IRI)
What’s the BDI/CDI of the Brand by Region/Market?
Where do Opportunities lie?
Be prepared before you go. You might only have 15 minutes so get to the point quick!:)
Promotional Activity Impact / Sell thru / Remaining inventory.
Who is the consumer? (Spectra)
What else do they buy? (Look at Market Basket and Scarborough data)
Is this item carried by Other Retailers? If so, where? What’s the retail? (Nielsen / IRI)
What’s the BDI/CDI of the Brand by Region/Market?
Where do Opportunities lie?
Be prepared before you go. You might only have 15 minutes so get to the point quick!:)
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