Samsung or Apple?

I wanted to get an opinion on what you guys like better. I have used both Apple and Samsung product's, but to this day I have just felt like I could do so much more with my Galaxy device rather an Iphone. I have a Samsung Galaxy S5 as my current phone, works perfectly 99% of the time. So I ask, what do you guys like? Im curious to see what everyone thinks is easier, more innovative etc. let me know!