The traffic count for a location I'm looking at is 38,500 a day.
I decided to calculate my sales projections for my coffee shop and bakery based on 1% of that traffic.
But, now my numbers look TOO good for a startup. As in, 250K profit the first year good.
I'm worried that using those numbers won't look realistic in my business plan.
Should I go down to a half a percent? Lower the amount of people I expect to buy a pastry? (I have it at one third of my customers.)
How realistic should my numbers be? How do I figure out the realistic numbers with no comps in the area?
I decided to calculate my sales projections for my coffee shop and bakery based on 1% of that traffic.
But, now my numbers look TOO good for a startup. As in, 250K profit the first year good.
I'm worried that using those numbers won't look realistic in my business plan.
Should I go down to a half a percent? Lower the amount of people I expect to buy a pastry? (I have it at one third of my customers.)
How realistic should my numbers be? How do I figure out the realistic numbers with no comps in the area?
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