Dear Manufacturer,
As much as you love building your products, I know you also love selling them. The more you sell the more money you make. Rock on! To help you move more product, you may be considering working with retail channels. A strong network of retailers can certainly move a lot of product for you. Speaking as a retailer, I'd like to offer a bit of advice:
After you have your retail network in place and have advised them all to use a common MSRP guideline to set the retail price at twice the wholesale price, please avoid one bit of naughtiness. Don't then sell your product on Amazon for two dollars over wholesale. You just undercut your retailers which means they can't sell your products. Plus it makes them hate you.
Sincerely, a retailer who tried to work with you in good faith
As much as you love building your products, I know you also love selling them. The more you sell the more money you make. Rock on! To help you move more product, you may be considering working with retail channels. A strong network of retailers can certainly move a lot of product for you. Speaking as a retailer, I'd like to offer a bit of advice:
After you have your retail network in place and have advised them all to use a common MSRP guideline to set the retail price at twice the wholesale price, please avoid one bit of naughtiness. Don't then sell your product on Amazon for two dollars over wholesale. You just undercut your retailers which means they can't sell your products. Plus it makes them hate you.
Sincerely, a retailer who tried to work with you in good faith
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