vendredi 28 février 2014

Quiznos files for bankruptcy following worst ad campaing ever!

This is clear example of how an ad campaign can ruin your brand. The first time I saw these commercials I wondered what the hell Quiznos was thinking, and who green lighted a campaign using rats to sell food? Surely Quiznos had other financial problems, but these ads came out when they were trying to make a run for it and I have to beleive it helped to decimate sales.




Quote:




Denver-based Quiznos is headed for its second major financial restructuring in two years as the sub-sandwich chain struggles with debt and an epidemic of store closures.








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