I realize this forum is about web site design, but digital signage uses the same graphic formats as web design, so I was hoping y'all could help.
My wife and I have a digital signage/digital menu board business we are trying to get off the ground. I'm a broadcast engineer so I came to this through the hardware side of things, my wife is an excellent sales manager, but we're short on the design end. We wasted a year or more trying to work with a 'partner' who was a graphic designer but thought he was the CEO and did little if any actual graphic designing... :mad:. Anyway, after dumping the dead weight we're starting over again. We've tried hiring contract designers to build demo campaigns for us with mixed results. It cost a good bit, and we didn't really get what we had hoped for. I realize that this is largely my own fault for not spelling out what I wanted in explicit detail, so once again lesson learned.
I've come to the conclusion that, at least to get the business up and running I'm going to have to put on the design hat and learn how to create flash animations and other graphics that make up digital signage. I'm working on coming up to speed on programs like AE, but that's a long term project, not something that will help in the near future. What does seem to be working is a WYSIWYG program I've found that's geared in part towards digital signage called Flypaper. I've put together a few demos that I think look pretty good, and more importantly our prospects really like. The problem is that it's expensive to license, around $1000.
So, my question is this: is that a lot for a graphics program? Are there other similar alternatives out there I should look at? We have a CMS that allows us to play multiple file types, timelines and so on, but my experience so far with Flypaper is causing me to lean towards just creating single .swf animations for the whole campaign, at least for campaigns not requiring day-parting.
Any suggestions from experienced designers out there would be appreciated. And no, I don't think I can become a full fledged graphic designer overnight, but as the saying goes, 'if it's going be, it's got to be me'.
My wife and I have a digital signage/digital menu board business we are trying to get off the ground. I'm a broadcast engineer so I came to this through the hardware side of things, my wife is an excellent sales manager, but we're short on the design end. We wasted a year or more trying to work with a 'partner' who was a graphic designer but thought he was the CEO and did little if any actual graphic designing... :mad:. Anyway, after dumping the dead weight we're starting over again. We've tried hiring contract designers to build demo campaigns for us with mixed results. It cost a good bit, and we didn't really get what we had hoped for. I realize that this is largely my own fault for not spelling out what I wanted in explicit detail, so once again lesson learned.
I've come to the conclusion that, at least to get the business up and running I'm going to have to put on the design hat and learn how to create flash animations and other graphics that make up digital signage. I'm working on coming up to speed on programs like AE, but that's a long term project, not something that will help in the near future. What does seem to be working is a WYSIWYG program I've found that's geared in part towards digital signage called Flypaper. I've put together a few demos that I think look pretty good, and more importantly our prospects really like. The problem is that it's expensive to license, around $1000.
So, my question is this: is that a lot for a graphics program? Are there other similar alternatives out there I should look at? We have a CMS that allows us to play multiple file types, timelines and so on, but my experience so far with Flypaper is causing me to lean towards just creating single .swf animations for the whole campaign, at least for campaigns not requiring day-parting.
Any suggestions from experienced designers out there would be appreciated. And no, I don't think I can become a full fledged graphic designer overnight, but as the saying goes, 'if it's going be, it's got to be me'.
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