mercredi 25 mars 2015

Marketing strategy for International Freight Forwarding?

Hello, Hope i can find some answers and be welcomed to this community.





Anyways, this is a story. We run Freight Forwarding Business out of Megalopolis(US) for over 25 years. Being located in the port city is already a huge plus for us. Over these years we have earned a huge connections and trust with international ocean cargo carriers. Our Board of directors were so busy doing business until they found out that business development (marketing,promotions) migrated to World Wide Web to them it's an unknown territory. They hired someone to make a website 13 years ago and haven't changed it since except for some once a year small changes( contact info) other than that the website is completely useless i mean it has all the info like "about" "contact info" and general info" Not much you can do on it.The whole web interface is from early 2000s anyway website is another story which is not that important at moment.





The other day our boss came up with brilliant idea. He brought some magazine(heavy equipment auctions) from a mailbox and said it might be a good idea to call dealers and offer our services ;);););) So this is literally his way to get clients.



i've pushed all my knowledge to promote company info on the web. And i have no advanced experience in social or web or marketing skills whatsoever. But anyway i have set up a Facebook page and Google+ Made up flyer and sent to manufacturing companies (2000 mails in total). Got a twitter account( i don't know how it works) and placed business info and services on bing,yahoo,yp and so on. Got google maps on with company info so far since i've set it up our google plus page been visited 6000 times over 2 weeks. I hope our echo is scattering around the net.



stuff like business card,pens been done for a while it's already known.



I'm not saying our company is lost or doesn't make any profit.. We do!!! we actually doing pretty ok! But i fear we might see some cracks under our feet if we don't push our business to a new marketing strategy.





Hope you understand. Any suggestions will be a huge huge help!





Our services offer exporting (cars,heavy equipment,container shipping and so on) We ship from US to Africa, Europe, Middles East ,Asia!





Thanks for you time



sorry for me grammar i've moved to us recently




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