Can't say we didn't all see this coming. They've already reduced the reach of your company page by like 90%, now they're going to put the final nail in the coffin.
As I've been saying for at least 2 years now, your website should be the core of your online marketing, not 3rd party sites that you have no control over.
The change will be large enough that research firm Forrester is encouraging companies to decrease their reliance on Facebook. Instead, the site recommends they add social relationship tools to their own sites and use email marketing campaigns to reach customers.
Source: Facebook's New Algorithm Could Force Brands to Buy Ads | Adweek
As I've been saying for at least 2 years now, your website should be the core of your online marketing, not 3rd party sites that you have no control over.
Quote:
The change will be large enough that research firm Forrester is encouraging companies to decrease their reliance on Facebook. Instead, the site recommends they add social relationship tools to their own sites and use email marketing campaigns to reach customers.
Source: Facebook's New Algorithm Could Force Brands to Buy Ads | Adweek
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