As stated in my Intro thread...I am taking a marketing class and my professor is confusing and my text book have not arrived yet
it be great help if you know the answer to these
I really appreciate your help :)
Which marketing management philosophy assumes that a sale does not depend on an aggressive sales force but rather on a customer’s decision to purchase a product?
a. Product
b. Sales
c. Exchange
d. Production
e. Market
Walker Farms heard from many of its customers that they would like organic produce. As a result, Walker Farms became a certified organic farm. Walker realized that while not all consumers were willing to pay the higher prices for organic produce, his customers wanted the organic produce. Walker realized:
a. his business is about selling the cheapest vegetables
b. he is a sales-oriented farm
c. he missed sales by not concentrating on the average customer
d. different customer groups have different needs and wants
e. his aim is a goal of profit through maximum sales volume
Which of the following is an argument used to support corporate social responsibility (CSR)?
a. The free market, not companies, should decide what is best for the world.
b. CSR can be a profitable undertaking.
c. Businesses are not responsible for social or environmental problems.
d. Businesses don't have the expertise to make social decisions.
e. All of the above are arguments used in support of CSR.
it be great help if you know the answer to these
I really appreciate your help :)
Quote:
Which marketing management philosophy assumes that a sale does not depend on an aggressive sales force but rather on a customer’s decision to purchase a product?
a. Product
b. Sales
c. Exchange
d. Production
e. Market
Quote:
Walker Farms heard from many of its customers that they would like organic produce. As a result, Walker Farms became a certified organic farm. Walker realized that while not all consumers were willing to pay the higher prices for organic produce, his customers wanted the organic produce. Walker realized:
a. his business is about selling the cheapest vegetables
b. he is a sales-oriented farm
c. he missed sales by not concentrating on the average customer
d. different customer groups have different needs and wants
e. his aim is a goal of profit through maximum sales volume
Quote:
Which of the following is an argument used to support corporate social responsibility (CSR)?
a. The free market, not companies, should decide what is best for the world.
b. CSR can be a profitable undertaking.
c. Businesses are not responsible for social or environmental problems.
d. Businesses don't have the expertise to make social decisions.
e. All of the above are arguments used in support of CSR.
via Small-Business-Forum.net http://www.small-business-forum.net/internet-marketing/9552-help-some-general-marketing-question.html
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