Need Ideas for SEO work for my employees to do.

I am a brick and mortar furniture retailer. I have 3 retail locations in the San Francisco Bay Area. The name of the business is Sofa Creations. We sell custom sofas, delivered to the customer in 2 weeks at affordable prices. My site which is currently being redone to become more mobile friendly is mysofacreation.com. Once the new site is done I want to start having my staff perform tasks to help my SEO. They have a ton of down time and I need to keep them busy. Two of my locations are fairly new so they could use help with SEO. Please let me know any ideas or feedback you have.