Why Is Naming My Company So Hard?

So I'm taking your advice and taking the thing I actually get clients in and making it bigger. Basically, at this point I need a name. I don't know what to call it, no name appeals, and every name is not available. I'm looking for a .com, .net, or .co domain, and usually it's taken. It's so frustrating. Is there a way to make this process easier?

Thanks