I started a Facebook ad campaign but I'm not getting the return I want.

I started a Facebook ad campaign but I'm not getting the return I want, what am I doing wrong? My service provides small businesses with the platform to survey they're customers and analyze that data. (more info on BUKKIN) How should I market this, If I'm using Facebook ad's what keywords should I use? Are there better platform than Facebook to get website clicks? This is what I'm seeing now: Screen Shot 2015-06-11 at 9.17.35 PM.jpg

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