Seems to me annoying the customer online has become an accepted practice. To be honest, sometimes I don't know what people are thinking. You don't need the hard sell if you have a great product and good service.
I shop online religiously. For everything. However, there are 3 kinds of sites that I refuse to even consider buying anything from, and there are many that follow in their footsteps.
My question is, do these sites work in spite of their annoyances?
I shop online religiously. For everything. However, there are 3 kinds of sites that I refuse to even consider buying anything from, and there are many that follow in their footsteps.
- The "Give us your email address before you browse" site. I hate this. How do I know I even want you to have my email until I know who you are or what you are selling? DotandBo.com is a HUGE offender of this. They won't let you see the website until you either give them your email address, or sign in with Facebook. That whole "we're building an exclusive clientele" crap doesn't work.
- The immediate "Join our newsletter" pop up. Again, if I like what you have I'll join. But the hard sell is a turn off. I'm not really that excited to see yet another eCommerce website.
- Poor or no product descriptions. Just prices. C'mon. At least try and make me want it.
My question is, do these sites work in spite of their annoyances?
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