I'm going to share a recent experience, I'm assuming a number of you may relate and possibly have feedback :) ..
I was recently contacted by a UK based business owner through a freelance site for assistance in managing his FB ad campaign for a children's IT summer program he is hosting in a wealthy part of the UK with low population. I had done a FB campaign in the past that was relatively successful (yoga, Los Angeles) so I said I would manage his campaign to maximize clicks but did not promise conversion. We dabbled with the campaign for a week launching 4 ads with different photos, target audience specs and different copy. Despite people clicking on the ads there were no conversions after a week and so I recommended to try a more social approach through FB groups and personal outreach rather than paid advertising since the audience (parents) tend to be social and want to trust the program, and as we could see FB advertising was not bringing in desired results.
He became frustrated that I did not offer other target marketing options and gave me a 1 star rating saying I'm great for non-targeted marketing. He even said he is a "gentleman" and would pay my invoice even though I did not deliver. This was very frustrating to me since I had gone through a full procedure for his campaign and kept in contact with him practically on a daily basis to go over results and ultimately determined FB advertising is not ideal for him.
I am wondering if any of you create a buffer in this situation? i.e. How do you draw a plan at the beginning to ensure both parties have an understanding and prevent a situation like this.
He had asked for assistance specifically in Facebook advertising but I did mention there are other key factors in conversion such as his website layout and ultimate presentation of the program. He still put the blame fully on me though.
I was recently contacted by a UK based business owner through a freelance site for assistance in managing his FB ad campaign for a children's IT summer program he is hosting in a wealthy part of the UK with low population. I had done a FB campaign in the past that was relatively successful (yoga, Los Angeles) so I said I would manage his campaign to maximize clicks but did not promise conversion. We dabbled with the campaign for a week launching 4 ads with different photos, target audience specs and different copy. Despite people clicking on the ads there were no conversions after a week and so I recommended to try a more social approach through FB groups and personal outreach rather than paid advertising since the audience (parents) tend to be social and want to trust the program, and as we could see FB advertising was not bringing in desired results.
He became frustrated that I did not offer other target marketing options and gave me a 1 star rating saying I'm great for non-targeted marketing. He even said he is a "gentleman" and would pay my invoice even though I did not deliver. This was very frustrating to me since I had gone through a full procedure for his campaign and kept in contact with him practically on a daily basis to go over results and ultimately determined FB advertising is not ideal for him.
I am wondering if any of you create a buffer in this situation? i.e. How do you draw a plan at the beginning to ensure both parties have an understanding and prevent a situation like this.
He had asked for assistance specifically in Facebook advertising but I did mention there are other key factors in conversion such as his website layout and ultimate presentation of the program. He still put the blame fully on me though.
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