jeudi 17 juillet 2014

Customers and Social Anxiety

Throughout my life I've always been very introverted, shy, reclusive, and indoors. I never really socialized or needed to, until starting my own business. I'm in the third year of operation. The first two years of business really helped me improve my social skills and interacting with customers. This thread will convey some information to others about my experiences with customer interactions.



Regardless the type of business, small or large, personal or impersonal, customer interaction is absolutely essential. Because no matter how good your product is, there is a degree that people are willing to go to buy a superior product. Even if you have the best product on the market, if your customer interaction is poor then you may lose a lot of customers. Conversely, like a used-car salesman, if your customer interaction is very good, impressive, and skilled then you can sell poor products at high prices. So customer interaction really is necessary, and a key to successful business.



#1 Best product + poor interaction = mediocre business.

#2 Worst product + impressive interaction = mediocre business.

#3 Worst product + poor interaction = failure.

#4 Best product + impressive interaction = success.



I believe that the cheaper product being sold, the easier it is to sell. Because people are more willing to spend $1 than $1000 on whatever, including junk. People will buy junk, at a cheap price, if the salesman is very charismatic & attractive. So charisma and attraction (beauty) is very important in business.





Coming back to the point of this thread… if you have social anxiety or introversion then I recommend a few jobs where you interact with a lot of different people, to help improve your social skills. This is more essential in some careers and lines of work than others. But ultimately, just about every career and profession, requires social interactions on some levels. Even industrial jobs, social interaction is beneficial. Charisma and attractiveness are almost always positive; I cannot imagine a career where charisma is detrimental to the success of an individual or a business.



People feed-off positive emotions & feelings. People are repelled & disgusted by negative vibes. If you emit negative vibes then people will not return to your business. So even if you are in a negative state, a bad mood, you really have to go out of your way to pretend to be positive. You have to fake it. And this is something I personally have trouble with. It's taken me a long time just to "fake it". And a lot of people can see through the fakeness. So developing and practicing a fake "positive" persona is critical. You really have to practice at it, acting, and appeal to people's emotions for the most part.



Most people don't want "honesty" when short-selling. They want a "feel good experience". Honesty is far down the list of customer priorities. The good, positive feeling is #1 or very high on the list. Most people care about the experience rather than the product when it comes to disposable income and cheaper commercial goods. But admittedly this would be very different in a hardware store, selling random car parts and other industrial goods. In the more industrial environment, the quality of the product gains more value than customer experience.



In short, some business are very "pro-social" and others are very "anti-social". However, being pro-social is almost always a plus for you, personally.




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