I have this conversation with just about every client and would like to hear some opinions.
I believe you should put your office hours on your website and all of your marketing materials to give people a accurate expectation of when they can contact you and speak to a real person to do business with.
I've heard a lot of people, who ARE NOT 24 hour businesses, try and make the case that putting hours is limiting and gives the impression that they can't call anytime.
They say "I want people to know that I'm available to them 24/7". But that's BS because most business owners aren't available 24/7 and no one expects you to. But they do want to know WHEN you ARE open.
M-F 9-5 is the expectation that most people have for a business to be open, but businesses have varying hours so that's not always a given especially if it's not posted somewhere. It doesn't make you look bigger by putting no hours. It actually makes you look smaller by making them guess when you're available, if this is even a full time business, or if you're open at all.
If you're open after hours, then SAY THAT.
If you're 24 hours, then SAY THAT.
If you're open weekends, SAY THAT.
If not, then tell people when you're open for business.
And for pete's sake, if you do business nationally or internationally put a time zone or location information so that I know when to call you. Just putting an area code is not good enough.
What do you guys think?
I believe you should put your office hours on your website and all of your marketing materials to give people a accurate expectation of when they can contact you and speak to a real person to do business with.
I've heard a lot of people, who ARE NOT 24 hour businesses, try and make the case that putting hours is limiting and gives the impression that they can't call anytime.
They say "I want people to know that I'm available to them 24/7". But that's BS because most business owners aren't available 24/7 and no one expects you to. But they do want to know WHEN you ARE open.
M-F 9-5 is the expectation that most people have for a business to be open, but businesses have varying hours so that's not always a given especially if it's not posted somewhere. It doesn't make you look bigger by putting no hours. It actually makes you look smaller by making them guess when you're available, if this is even a full time business, or if you're open at all.
If you're open after hours, then SAY THAT.
If you're 24 hours, then SAY THAT.
If you're open weekends, SAY THAT.
If not, then tell people when you're open for business.
And for pete's sake, if you do business nationally or internationally put a time zone or location information so that I know when to call you. Just putting an area code is not good enough.
What do you guys think?
Aucun commentaire:
Enregistrer un commentaire