Need input about current website design

I need some input on my website, lbrsoaps.com. Talking with a SCORE mentor, she says what she "would like to see is my product and the ordering done on the first page not the last page." She feels this is why I am not getting sales. With checking on several other websites with similar products, none have their ordering on the first page. They are set up similar to mine except with a couple specials on homepage to order.

Any suggestions would be helpful.

I have been working with SEO on site also, but my knowledge is somewhat limited. I have added keywords and phrases for all of products, and most of meta descriptions, but not getting much traffic to site.