Ad Blockers are shaking up the online publishing industry. Publishers who rely on advertising think ad blockers should be done away with, and consumers who are tired of intrusive ads want ways to stop them.
IMO, everyone knows that ads support "free" media and most people don't mind. However, online publishers have shot themselves in the foot by, in many cases, making the ads more important than the content. Even "reputable" websites have become a nightmare to visit. Most have so many ad scripts loading that even if you can finally access the content, it's a miserable experience that makes you not even want to be on the site, let alone come back. Basically the sites take so long to load that no one can see the ads or the content. So what's the point?
This actually started a few years back and I mostly blame Google. Google made is easy for anyone to put up a website that had no other purpose than ads, and they had no standards as to how many ads can display on one page. And from there it only got worse with video ads, auto play ads, pop ups, whole page take overs, things sliding in, out, left, right, down and whatever they can do to shove an ad in your face before you actually see anything on the page.
Personally I don't see that use of ad blockers will end. Even if all of the major publishers got together with some standards, smaller and individual publishers won't follow along and will keep building crap websites and flooding social media with the links, which is now how most people get alerted of information.
The creator of AdBlocker Plus, one of the most popular programs because it's free, open source, and it works has a system where acceptable ads are let through, while intrusive ads are blocked. But the standard is his alone.
Wladimir Palant of Eyeo and Adblock Plus Are Winning the Fight over the Future of Online Advertising | MIT Technology Review
Maybe if publishers and ad blockers got together with feedback from consumers they could come up with a compromise that takes consumers into consideration instead of what it is now, just cram as many ads and scripts on a page as possible.
What do you think?
Do any of you publish websites that rely on advertising and do you consider the reader at all?
IMO, everyone knows that ads support "free" media and most people don't mind. However, online publishers have shot themselves in the foot by, in many cases, making the ads more important than the content. Even "reputable" websites have become a nightmare to visit. Most have so many ad scripts loading that even if you can finally access the content, it's a miserable experience that makes you not even want to be on the site, let alone come back. Basically the sites take so long to load that no one can see the ads or the content. So what's the point?
This actually started a few years back and I mostly blame Google. Google made is easy for anyone to put up a website that had no other purpose than ads, and they had no standards as to how many ads can display on one page. And from there it only got worse with video ads, auto play ads, pop ups, whole page take overs, things sliding in, out, left, right, down and whatever they can do to shove an ad in your face before you actually see anything on the page.
Personally I don't see that use of ad blockers will end. Even if all of the major publishers got together with some standards, smaller and individual publishers won't follow along and will keep building crap websites and flooding social media with the links, which is now how most people get alerted of information.
The creator of AdBlocker Plus, one of the most popular programs because it's free, open source, and it works has a system where acceptable ads are let through, while intrusive ads are blocked. But the standard is his alone.
Wladimir Palant of Eyeo and Adblock Plus Are Winning the Fight over the Future of Online Advertising | MIT Technology Review
Maybe if publishers and ad blockers got together with feedback from consumers they could come up with a compromise that takes consumers into consideration instead of what it is now, just cram as many ads and scripts on a page as possible.
What do you think?
Do any of you publish websites that rely on advertising and do you consider the reader at all?
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