Hello,
My name is Anthony. My father and his business partner own a successful home services business that operates in Washington and Idaho. The company provides full service landscaping and home exterior maintenance for households. Around six months ago, the company took the first steps into franchising, registering with Franchise Direct (a company focused on locating and vetting potential franchisees) and completing all necessary steps for the franchising process, such as development of the franchisee handbook, etc. Initially, the response was very good; many leads came in and were promising; however, after interviewing the potential candidates, none met all of the qualifications necessary (some were located outside of our target franchise regions, didn't have enough capital, not enough experience, etc.). My father understands the importance of signing a high-quality franchisee (especially as your 'first'), and so they decided to pass on these franchisees.
The stream of leads has seemed to dry up, and I have been brought into the company to help with the franchise process. I do not come from a business background (education), so any advice would be much appreciated.
Currently, this is what is being done or has been done:
* Our website contains links to complete franchise information
* Profile on Franchise-Direct with franchisee vetting service
* Craigslist posts in preferred franchise regions
My questions:
1. What is the best way to find high-quality franchisees?
2. What is the best way to find franchisees within a specific region? (Pacific NW, for example).
3. What is the best way to "get the word out" about the company in areas where the company currently does not operate? (e.g. how would we find potential franchisees in Seattle area, for example, when the company does not operate there?)
4. What is the best way to increase awareness of the company, specifically to franchisees?
5. Is there any other tips that you would give me? While the company has been in the process of franchising for six months, I am just starting at the company.
Thank you in advance,
Anthony
My name is Anthony. My father and his business partner own a successful home services business that operates in Washington and Idaho. The company provides full service landscaping and home exterior maintenance for households. Around six months ago, the company took the first steps into franchising, registering with Franchise Direct (a company focused on locating and vetting potential franchisees) and completing all necessary steps for the franchising process, such as development of the franchisee handbook, etc. Initially, the response was very good; many leads came in and were promising; however, after interviewing the potential candidates, none met all of the qualifications necessary (some were located outside of our target franchise regions, didn't have enough capital, not enough experience, etc.). My father understands the importance of signing a high-quality franchisee (especially as your 'first'), and so they decided to pass on these franchisees.
The stream of leads has seemed to dry up, and I have been brought into the company to help with the franchise process. I do not come from a business background (education), so any advice would be much appreciated.
Currently, this is what is being done or has been done:
* Our website contains links to complete franchise information
* Profile on Franchise-Direct with franchisee vetting service
* Craigslist posts in preferred franchise regions
My questions:
1. What is the best way to find high-quality franchisees?
2. What is the best way to find franchisees within a specific region? (Pacific NW, for example).
3. What is the best way to "get the word out" about the company in areas where the company currently does not operate? (e.g. how would we find potential franchisees in Seattle area, for example, when the company does not operate there?)
4. What is the best way to increase awareness of the company, specifically to franchisees?
5. Is there any other tips that you would give me? While the company has been in the process of franchising for six months, I am just starting at the company.
Thank you in advance,
Anthony
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