It's always rewarding to have your credentials recognized by others because it means a lot more than tooting your own horn. In this case, a collaborative effort between three parties was required and took a few months to bring to publication. I was honored to be one of those three.
Although the target market is professional contractors, anyone in business can benefit from what I am sharing here. The end result is achieved by combining the perspective of the target end customer (homeowners in this case), my input as a web design and marketing professional (and homeowner), a contractor, and even a vendor who sells fasteners to the contractors. This covers every primary link in the chain.
I was asked for input on the blog post in the link below regarding the importance of a web site. To make the information even more useful, a PDF resource is included showing the easy to understand nuts and bolts components of an effective web site. To create this resource a successful contractor's site was evaluated and the site owner provided information on how the site has helped his business, and how it helped him reach markets that he otherwise could not have captured. I am also featured in the example as the web designer.
IMO, this is also an example of great marketing by FastenMaster which is the company behind it. By helping their contractor customers increase their business volume by pointing out the value of an effective web site, they sell more products to those contractors. In addition to the obvious benefits I get by being featured, I like the fact that this was not just thrown together as more marketing clutter. Everyone wins in this approach and SBF members can benefit regardless of your business model.
Here it is: Why Pro Contractors Need a Pro Website - FastenMaster
Although the target market is professional contractors, anyone in business can benefit from what I am sharing here. The end result is achieved by combining the perspective of the target end customer (homeowners in this case), my input as a web design and marketing professional (and homeowner), a contractor, and even a vendor who sells fasteners to the contractors. This covers every primary link in the chain.
I was asked for input on the blog post in the link below regarding the importance of a web site. To make the information even more useful, a PDF resource is included showing the easy to understand nuts and bolts components of an effective web site. To create this resource a successful contractor's site was evaluated and the site owner provided information on how the site has helped his business, and how it helped him reach markets that he otherwise could not have captured. I am also featured in the example as the web designer.
IMO, this is also an example of great marketing by FastenMaster which is the company behind it. By helping their contractor customers increase their business volume by pointing out the value of an effective web site, they sell more products to those contractors. In addition to the obvious benefits I get by being featured, I like the fact that this was not just thrown together as more marketing clutter. Everyone wins in this approach and SBF members can benefit regardless of your business model.
Here it is: Why Pro Contractors Need a Pro Website - FastenMaster
via Small-Business-Forum.net http://www.small-business-forum.net/internet-marketing/10161-some-nice-publicity-recognition.html
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