Is the sales funnel obsolete?

This arrived in my LinkedIn today which I found interesting. I've noticed the trend over the years but never consciously thought about it this way. Although written from the perspective of insurance which the author is an authority on, the principles apply to any kind of sales, especially service businesses. It will be an interesting read (so are the comments) and should make a good discussion here for small businesses.



Here's the article:

Is the Sales Funnel Obsolete? | LinkedIn

via Small-Business-Forum.net http://ift.tt/Ku7Z54