So, I just signed up for The Doberman Dan Letter and got a little welcome kit with CDs to listen to in the car.
As I was headed to the office today, Doberman Dan was talking about direct mail (I love-Love-LOVE direct mail). One thing that really caught my attention was...
The goal of direct mail is to "break even."
Not to make a profit, but to break even. Why you ask? Because, your goal is to collect as much contact info as you can from prospects so you can later sell them on your backend products... That's where the real profits come into play.
Also, your goal is to build your own "in-house" list. It's cheaper to sell to your current customers than to get new customers.
Remember this the next time you start your direct mail campaign!
As I was headed to the office today, Doberman Dan was talking about direct mail (I love-Love-LOVE direct mail). One thing that really caught my attention was...
The goal of direct mail is to "break even."
Not to make a profit, but to break even. Why you ask? Because, your goal is to collect as much contact info as you can from prospects so you can later sell them on your backend products... That's where the real profits come into play.
Also, your goal is to build your own "in-house" list. It's cheaper to sell to your current customers than to get new customers.
Remember this the next time you start your direct mail campaign!
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