To put it plainly, Google is cracking down on sites that show immediate pop ups or ads, blocking the content.
"Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly."
You can read the entire announcement on the Google Webmaster blog:
http://ift.tt/2bNn6VS
I can't tell you how happy this makes me. Sites like this were ruining the web for me. I use an exit intent pop up on my site, but it triggers when you're leaving, not when you first arrive. I've always thought that was a horrible user experience and companies that do it were deliberately giving their readers the middle finger.
JMO of course.
What do you guys think? Is this welcomed news or don't really care?
Quote:
"Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly."
- Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
- Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
- Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.
http://ift.tt/2bNn6VS
I can't tell you how happy this makes me. Sites like this were ruining the web for me. I use an exit intent pop up on my site, but it triggers when you're leaving, not when you first arrive. I've always thought that was a horrible user experience and companies that do it were deliberately giving their readers the middle finger.
JMO of course.
What do you guys think? Is this welcomed news or don't really care?
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