Last year me and two partners started a car rental business in a resort area in California. There are 3 other competitors that have been around for 5-10 years. We have the same or better cars, equal or lower prices, a more professional web site. Google ranks our web site #1 in organic and map results for the top keywords. Our web site gets 350-400 uniques per day (so says google analytics). All online reviews are positive. Our office is also closer to the tourist area than our competitors.
Here is the problem - we have slim to no business. Our competitors are busy. All their cars are rented daily and sometimes they are sold out. I spy on them by calling or watching their office so I see whats going on. They are always busy. In fact one of them just bought 3 more cars to keep up with demand. We go weeks without the phone even ringing. One of the competitors I used to work for and they got 90% of their biz from their web site and I saw how busy they were with tourists.
After a year of working and making zero I'm getting a little frustrated to say the least. The biz generates enough money to pay the operating expenses but nothing is left.
Anyone have any insight on why the competitoion is booming and we are floundering?
Here is the problem - we have slim to no business. Our competitors are busy. All their cars are rented daily and sometimes they are sold out. I spy on them by calling or watching their office so I see whats going on. They are always busy. In fact one of them just bought 3 more cars to keep up with demand. We go weeks without the phone even ringing. One of the competitors I used to work for and they got 90% of their biz from their web site and I saw how busy they were with tourists.
After a year of working and making zero I'm getting a little frustrated to say the least. The biz generates enough money to pay the operating expenses but nothing is left.
Anyone have any insight on why the competitoion is booming and we are floundering?
via Small-Business-Forum.net http://www.small-business-forum.net/managing-your-business/10564-competitors-busy-we-not-new-biz-not-making-money.html
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