lundi 14 avril 2014

Bulk mailing

I understand quite a few people like the concept of EDDM, but to me it seems like just more junk mail to get thrown away. In my particular market, custom shirts/jerseys, it's sometimes hard to decide if you are even getting it into the correct hands.



We tried a bulk mailing to schools throughout the state and got no response whatsoever. I had them addressed to the school principals, was that a bad idea?



I guess in the end, I just wonder what everyone else's experience has been with bulk mailings...Who do you mail to when mailing to business/organization?




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