samedi 19 avril 2014

Could your online store benefit from a brand partnership engine?

Hi Everyone,



First, let me say thanks for giving me the opportunity to post a poll on the forum. I'm a newbie so go easy on me :p

I thought this forum would be the perfect place to gather some feedback from some experienced online small business people.



The issue: We started an online store like many of you at the beginning of the year. We wanted to expand our customer base as fast as possible. We thought of partnering with non-competing brands to reach new customers. We found this was difficult. No service was available to help us with this.



The Idea: So, we thought we could build something ourselves. The brand partnership engine would match online stores with other online stores selling non-competing products to work together on marketing stuff such as social media, competitions, email newsletters, and guest blog posts.

For example Clothing Brand A gets matched with Tea Company B to cross promote both their products to each others customers. So, both brands win by reaching new customers. Brands are matched based on size, website traffics, and other key criteria.



The Rub: We need to know if other online store owners (like you) feel like a brand partnership engine will help you find more customers.



Hence this poll above.




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