mardi 15 avril 2014

What Button Should You Push in Your Business?

In order to start a business, you need to have a plan. Without a plan, you are planning to fail. Here is a short list of 3 ways you can build your business plan.



Business Plan #1: What problem are you going to solve?



Your business is there to solve problems. No one goes to a car mechanic for the fun of it, they go there because they have a problem with their vehicle. You can grow your business through solving an issue that many people need to be solved. If you can solve their problem, you can win their business.





Business Plan #2: How are you going to improve their experiences?



What if it is not a problem your business is trying to solve, but an experience? You can sell future customers on experiences if you show how they will be able to benefit from it the rest of their lives or for a certain amount of time. An example of this is vacation rentals, boat rentals, or a time share in an exotic location at a different and cheaper cost.





Business Plan #3: Will you bring them sentimental value?



Maybe you don't want to solve their problem or provide an experience, but rather give them an item of sentimental value. Instead of focusing on problems, you focus on capturing a moment, an image, or doing something old in a different way. This can require more thought than solving a problem, but it is also a new way of thinking as well.



Which ones are you interested in doing for your current or future business?




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