What are your favorite copywriting books??
I love anything by Dan Kennedy, so naturally I love The Ultimate Sales Letter.
I also love Tested Advertising Methods by John Caples (I have the 5th edition, but I've heard the older editions are better) and The Copywriter's Handbook by Bob Bly.
There are others I like too, but what are your favorites?!
I love anything by Dan Kennedy, so naturally I love The Ultimate Sales Letter.
I also love Tested Advertising Methods by John Caples (I have the 5th edition, but I've heard the older editions are better) and The Copywriter's Handbook by Bob Bly.
There are others I like too, but what are your favorites?!
Aucun commentaire:
Enregistrer un commentaire