Advertising Strategies

Hello All,



I am an owner of a new retail business that sell discount products. Being new to the business, we are learning and adjusting on a daily basis. I recently had a little time off from graduate school, and work. Given that time I was able to raise a bit more awareness to our business through our new website, and social media forums. Although this is working to a point. I would like to target advertisement to the local community as priority number, since we are really a neighborhood store.



Any suggestions? What are your thoughts on direct mailing? Flyers? etc. What are some tools that you use and the content?



Thanks, any comment and/or suggestion is greatly appreciated.



Benjamin