jeudi 14 août 2014

Launching A New Product?

Hey guys,



If you are selling products to distributors or retailers, launching a new product can be tricky. If you are launching a new product or thinking about launching one, my goal is to try and show you a few things that you need to consider and think about.



Here are some quick issues that many manufacturers and retail vendors run into:




  • Thinking selling to retailers is easy - underestimating the time, money, and effort it takes to produce, market, and connect with buyers can sometimes leave businesses in ruins before they ever start getting sales.

  • Having experience in only a couple areas of product development - so you built the product.. but what about pricing strategies, concepts, competition analysis?

  • Proper market research - is there a consumer demand for your product? Are you just assuming this based on other businesses or have you personally gone out and tried selling it to real people?

  • Spending too much money too soon - why spend money and time on dozens of "cool" features for your product? They might be unneeded as well as a waste if nobody likes them. Try and have a minimum viable product to start sales.






If you would like more help launching your product simply comment or you can message me personally.



Good luck with business!




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