Learn How To Write Copy

Want to learn how to write copy? Start writing with a pen and paper!

Here's two great classic books you MUST get:

Billion Dollar Marketing by Maxwell Sackheim

and

The 100 Greatest Advertisements 1852-1958 by Julian Lewis Watkins

First read Billion Dollar Marketing where you'll learn concepts and applications.

Then I want you to go through The 100 Greatest Advertisements book. This has 100 of the greatest ads EVER and shares a little about them.

Now, this is an idea I got from reading The Gary Halbert Letter. What I want you to do is "hand-copy" each ad in The 100 Greatest Advertisements. Yes, get out a piece of paper and pen (or pencil if you prefer) and start writing out the ads. You don't have to do them all at once. One ad a day will do (well, that's what I'm doing).

By physically writing them out by hand, you'll start to engrave them into your brain so when it comes time to write your own copy you'll have the ideas all ready in your brain on how to write effective copy.

Also, here's a great Gary Halbert Letter where Gary gives a another copy writing exercise you can do just by thinking about your car: The Gary Halbert Letter

That's it. It's as simple as that!

So, get off the computer and start your copywriting exercises!