Are Promotional Bags a Worthwhile Investment?

Hello all,



I've been tasked with putting together a promotional marketing campaign starting next year in prep for the holiday season. My company wants to offer a luxury travel set with the aim of increasing brand awareness. We'll be running an on and offline campaign that will target succesful professionals, male and female, 30 - 50 with disposable income. Seeing as there are probably a few of you here I wanted to ask what you thought of the idea?



Also, this is the best bag I can find: Bags of Ideas | Elegance Travel Bag | Supply UK. What do people think of this as a prize? Would it, combined with some other smaller travel items, be enough for you to part ways with some basic contact information such as email address and postcode? If we're going to do this I want to do it properly and get some data collection out of it.



Overall, has anyone had considerable success with promotional items and do you think this campaign is a good idea or is it destined to fail?



Thank you everyone.



Also, Merry Christmas! (It is Christmas Eve after all!) :o