Theres a company out there named obey which started out as street art (posters and spray painting) and now they are a clothing company.
It made me start thinking about the exposure that they got from the street culture and basically having billboard advertising without paying. I don't know if they still do any street installations but if your a street clothing company and you get some street artist to install some big posters on walls, on bus stops, and around busy spots would that cause any trouble for the company.
In general would handing out stickers of the logo and people putting them on their cars, laptops in washroom stalls and where ever be a cheap way of marketing a product and would this type of marketing work best for small companies rather than large companies?
It made me start thinking about the exposure that they got from the street culture and basically having billboard advertising without paying. I don't know if they still do any street installations but if your a street clothing company and you get some street artist to install some big posters on walls, on bus stops, and around busy spots would that cause any trouble for the company.
In general would handing out stickers of the logo and people putting them on their cars, laptops in washroom stalls and where ever be a cheap way of marketing a product and would this type of marketing work best for small companies rather than large companies?
Aucun commentaire:
Enregistrer un commentaire