Can I get some opinions on my Press Release guide?

Hey, folks,



So usually I would write an article linking to this, but truth is: I could use some feedback.



I just published http://ift.tt/1zCAeV0, which includes some information on making sure all is well re: your press release as it pertains to Google Panda/Hummingbird.



Critique is welcome (good and bad). Share it if you like it.



Thanks, all!