That's the title of a new article in Time magazine, and it's true.
I have definitely noticed that pages barely have any reach with their own followers. On my pages I'm lucky to see a 10% reach without boosting a post.
Over the past several months, Facebook has been reducing the organic reach of Pages. Even if a person Likes a company or organization on the social network, they’re unlikely to naturally see that Page’s content in their News Feed. In a recent study of more than 100 brand Pages, Ogilvy & Mather found that companies’ posts dropped from reaching 12% of their followers in October to just 6% by February. The tech blog Valleywag reports that Facebook is planning to dial reach down to 1% to 2% of followers eventually.
Personally I think that's BS, but what are you going to do? FB is free, someone else owns it and they don't owe us anything.
Here's the article:
Facebook Is Making It Harder to Reach Audiences Without Paying - TIME
I have definitely noticed that pages barely have any reach with their own followers. On my pages I'm lucky to see a 10% reach without boosting a post.
Quote:
Over the past several months, Facebook has been reducing the organic reach of Pages. Even if a person Likes a company or organization on the social network, they’re unlikely to naturally see that Page’s content in their News Feed. In a recent study of more than 100 brand Pages, Ogilvy & Mather found that companies’ posts dropped from reaching 12% of their followers in October to just 6% by February. The tech blog Valleywag reports that Facebook is planning to dial reach down to 1% to 2% of followers eventually.
Personally I think that's BS, but what are you going to do? FB is free, someone else owns it and they don't owe us anything.
Here's the article:
Facebook Is Making It Harder to Reach Audiences Without Paying - TIME
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