I have a dispute with my boss in regards to this subject. The name of his company is Snow Squared, Inc. The explanation of it is he started this company with his wife, and their last name is Snow, hence Snow Squared (see attached logo). We do insurance benefits for small businesses, and I just don't feel that name represents the business well. Something like Venture Benefits or SafeGuard Benefits seems more professional. Just as a side note, the business is new, so changing the name would not be a problem. Maybe I am thinking too much into it.
The other train of thought is, does it matter? What did people say originally when the founder of Google suggested that title? Did people say the same thing I did? "That is silly and unprofessional... what does it even mean?" Yet it is one of the most successful companies today, and people don't think twice about the silliness of the name Google... It is memorable... Any thoughts on both my specific issue with Snow Squared (does that work for people?) as well as the topic in general: "Do business names really matter?"
The other train of thought is, does it matter? What did people say originally when the founder of Google suggested that title? Did people say the same thing I did? "That is silly and unprofessional... what does it even mean?" Yet it is one of the most successful companies today, and people don't think twice about the silliness of the name Google... It is memorable... Any thoughts on both my specific issue with Snow Squared (does that work for people?) as well as the topic in general: "Do business names really matter?"
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