after my current website is having competitors trying to pretend to be me ive been considering having a theme/slogan to distance myself....there's a guy locally who advertises himself as the smell good plumber.....he even owns a separate website called just that.....its odd, very odd....but its something unique and memorable....if someone pretended to be him it wouldn't work because it didn't have their theme and tag line...
im considering using 'the high performance plumber' as my theme...I put racing stripes on my van already....and I use superior performing parts already.....so all I need to do is incorporate my website and advertising.....putting racing stripes on my logo somewhere.....changing the text on my website geared to the theme
the big question.....does this make me sound too expensive....I think it may
to be the smell good plumber costs nothing but some Old Spice....but to be a High Performance Plumber means your parts cost more (which they do)
I DO want my website to screen the price shoppers/cheap skates.....my old website must have too much....because I didn't get any calls, but the ones I got always turned into jobs...my new website is getting me tons more calls/jobs 8x-10x more.....but its also brought back the price shoppers....so I think I have finally found the perfect mix to screen most cheapskates and also grab the higher end customers........and now im considering changing it up
opinions?
im considering using 'the high performance plumber' as my theme...I put racing stripes on my van already....and I use superior performing parts already.....so all I need to do is incorporate my website and advertising.....putting racing stripes on my logo somewhere.....changing the text on my website geared to the theme
the big question.....does this make me sound too expensive....I think it may
to be the smell good plumber costs nothing but some Old Spice....but to be a High Performance Plumber means your parts cost more (which they do)
I DO want my website to screen the price shoppers/cheap skates.....my old website must have too much....because I didn't get any calls, but the ones I got always turned into jobs...my new website is getting me tons more calls/jobs 8x-10x more.....but its also brought back the price shoppers....so I think I have finally found the perfect mix to screen most cheapskates and also grab the higher end customers........and now im considering changing it up
opinions?
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