Hi, this question concerns coming up with an idea/variation of an existing product.
Hypothetical scenario:
A successful business markets a particular kind of product and a guy comes up with the same idea, only with variants of said products (e.g. Dairy Queen Blizzard with cookie dough vs. Dairy Queen Blizzard with Reese's Pieces). Because these can be sold under the same brand and his guy has limited resources and no known established brand of his own, inquires with the successful business owner about ideas for other variants of his products and to therefore, sell his own under his brand. Would a business owner even entertain this proposal, and if so, should the guy get royalties?
And what happens if the guy proposes to also pay for the manufacturing/stocking of his version of the products? How much more should he get then?
Hypothetical scenario:
A successful business markets a particular kind of product and a guy comes up with the same idea, only with variants of said products (e.g. Dairy Queen Blizzard with cookie dough vs. Dairy Queen Blizzard with Reese's Pieces). Because these can be sold under the same brand and his guy has limited resources and no known established brand of his own, inquires with the successful business owner about ideas for other variants of his products and to therefore, sell his own under his brand. Would a business owner even entertain this proposal, and if so, should the guy get royalties?
And what happens if the guy proposes to also pay for the manufacturing/stocking of his version of the products? How much more should he get then?
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